Motion Graphics

Logo animation

Motion Motion Graphics or Motion Graphics Designis used to present and explain something in a video using Graphic Design.

There are 3 parts in Motion Design:

- Part 1: Design. That involves to understand the problem and to know who are the people targeted by the video

- Part 2: Graphic Design that means the technique used. For example: 2D animation, 3D animation, stop-motion, kinetic typography,film post-production, scribing, VFX...

- Part 3: Motion. This is a video so let’s animate it!


We can note a difference between Motion Graphics andanimation (for example animation movies, cartoons or Japanese Animes).

The primary purpose of animation is entertainment, whereas Motion Design is more used to convey a message as effectively as possible to a targeted audience.


This is why Motion Design videos are short (from 20/30 seconds to 2 or 3 minutes max). Beyond this duration, the message can be lost and people's attention as well.


Motion design is particularly suitable for explainers and institutional videos or even training tutorials.